In 1986 Cummins began the acquisition of Onan and completed it in 1992. Since then, Onan has evolved into Cummins Power Generation (now Cummins Power Systems), a wholly-invested division of Cummins. The Onan name continues to be used for modern versions of their traditional engine-driven generators for RV, marine, commercial mobility, home standby, and portable use.
Cummins Inc. (NYSE: CMI) announced that it will be unifying its brand strategy across its Power Systems business segment, which provides high-speed engines from 760 – 4400 HP and power generation equipment from 2–3,500 kW, including standby and prime power gensets, alternators, switchgear and other components. Currently, the portfolio features the Cummins, Cummins Power Generation and Cummins Onan brands. With immediate effect, the branding will be consolidated under the Cummins brand. The Cummins Power Generation and Cummins Onan brands will be retired and the Onan name synonymous with mobile gensets, will be repositioned as a generator product line under the newly unified Cummins brand in the RV market.
Cummins Inc. will also be permanently changing all “Fun Roads” branding to Cummins RV moving forward as well and the Fun Roads brand will also be retired. As Onan will now be repositioned as an RV product line, with the new rv.cummins.com website and social media platforms serving as tools for RVers across the country to find relevant information like product specs and a sales and service locator.
“Looking to unify Cummins into one cohesive, unified brand, we decided that consolidating both products (engines and generators) into the Cummins RV family only strengthens the brand and more uniformly speaks to our manufacturers and consumers,” said Jodie Wilson. “The brand changing will not affect product or service offerings, but will help us to continue on our promise of delivering dependability across the globe.”
Rebranding took place globally on all marketing activities, as product branding changed across all manufacturing plants beginning July 2017.
President Joe Biden visited the Cummins plant in Fridley, Minnesota on April 3, 2022. It was part of his "Investing in America" tour. Cummins had announced a US$1 billion initiative to produce clean energy technology, including electrolyzers for hydrogen cells in Fridley.